It's one of the undeniable truths of children. Whether you're having a child of your own or you're shopping for someone else, you're bound to be frustrated or puzzled by the idea that in the 21st century we still seem to be bound by the idea that pink is for girls and blue is for boys. Finding gender-neutral clothes, accessories and toys can still be a challenge, and if you dress a little girl in blue? People are still going to assume she's a boy. It wasn't always that way, and if you do some digging into the history of how we identify our children, you'll find it's been a far from straight road to get to where we are today.
Regarding the Randoseru (a satchel for schoolchildren to carry their textbooks, notebooks, and other school supplies, in Japan), it's a big issue for families, because it will be used for 6 years long.
One recent research says, the popular Randoseru colors for boys are 1. black, 2.navy, 3. blue, and for girls, 1. red, 2. pink and 3. lavender.
In another research, as they asked respondents "What will you do, if your son wishes a pink color Randoseru?" Well, 42% of respondents answered, "Yes, we will buy one for him" BUT ALSO 34% of respondents answered "Try to persuade to change the color".
Even many boys wish black or navy at their own initiative, and so do girls for red and pink, they are also probably influenced by the social gender-coding.
The society which compels us "which color to wear?" should have been changed.
Kids are born without any gender bias, and let's celebrate their uniqueness.
Because girls love blue and it looks so good on them!